Did you know that “Oreo” is the 6th most popular name people give to black-and-white pets? You didn’t? Well, that’s understandable; not even the brand after which these animals received their names hasn’t been aware of this fact up until just recently. According to Rover.com, many pets proudly wear their names after the Mondelez-International-owned cookie brand, OREO. Unfortunately, not many of the Dubai-based Oreos are lucky enough to live with their families for the rest of their lives.
Ahead of the International Homeless Animals’ Day (August 20), OREO steps in to sweeten the fate of these furry beings in the UAE (as well as the ones which are not called Oreo), hoping that it can help these four-legged friends find their forever parents. Teaming up with creative agency Saatchi & Saatchi MEA and in partnership with two of the largest pet rescues in the region — K9 Friends and Yanni Animal Welfare — the company launches the “Oreo & Friends” initiative.OREO Replaces Its Trademark Blue with a Black-And-White Color Palette“When we realized so many pets are named Oreo, we knew we had to find a way to give back. Partnering with two of the biggest rescues in the region has been an honor and we can’t wait to help some animals find the forever home they deserve,” explains Ilona Morozova, Marketing Manager, Biscuits at Mondelez International, MENA.
The COVID-19 pandemic forced people to stay indoors. With their routines being disrupted, many turned to pets to seek comfort. Sadly, after the world emerged from the pandemic and people started to get back to their normal habits, the number of abandoned pets in the UAE increased. However, OREO’s playful spirit guides the brand into a creative battle against this phenomenon, tackling this crisis using its packaging.