AI

New York, NY, April 09, 2025– Interpublic Group (NYSE: IPG) today announced the appointment of Yaniv Sarig as Global Head of AI Commerce, reinforcing the company’s commitment to advancing systematic commerce solutions for global brands. Sarig, a seasoned entrepreneur and AI commerce pioneer, moves into the role after working with Interpublic in a consulting capacity and will continue reporting to the company’s Global Chief Commerce Strategy Officer, Jeriad Zoghby. In his expanded role, Sarig will capitalize on growing consumer interest in using Gen AI to shop, as 71% of consumers want Gen AI integrated into their shopping experiences, according to new Capgemini research. Sarig will work closely with agency and technology leaders across the Interpublic portfolio to develop agentic commerce solutions that enable clients to grow profitable share across an increasingly fragmented omnichannel landscape. His remit will also include integrating market-wide data signals provided by Intelligence Node, which was acquired by Interpublic in 2024, into agentic platforms and building strategic partnerships with key players in the commerce ecosystem, including Salsify, Pacvue and Flywheel, to create a more robust and cohesive suite of commerce solutions for clients. Sarig co-founded and served as CEO of Aterian (NASDAQ: ATER), a technology-driven consumer goods company that built and scaled several multimillion-dollar brands with a marketplace-focused strategy. Under his leadership, Aterian emerged as a leader in the third-party seller ecosystem, leveraging automation and machine learning to optimize product development, supply chain management, and digital marketing. His expertise in running AI-powered commerce operations will be instrumental as Interpublic expands its commerce solutions to help large brands compete in an increasingly complex omnichannel marketplace. “We are thrilled to have Yaniv join our team in an expanded capacity,” said Zoghby. “He brings a unique perspective as a pioneer in applying machine learning and automation to commerce and as a former CEO of a publicly traded consumer goods company. This strategic hire underscores Interpublic’s commitment to leveraging AI advancements towards commerce innovation, equipping brands with the systems and insights needed to compete in an ever-evolving digital landscape.” “The commerce landscape continues to rapidly evolve, driving more complexity and challenges for consumer brands,” said Sarig. “Having built and operated digitally native brands that leveraged data, automation and machine learning to compete effectively, I’ve seen firsthand how technology can become a key differentiator in winning the digital shelf. I’m excited to join Interpublic to help enterprise brands harness the latest advances in AI to systematically manage commerce capabilities at scale. By combining IPG’s agency expertise with the ability of LLMs to apply expert level analysis to Intelligence Node’s data, we can empower brands to thrive in this new era of commerce complexity.” Source (GLOBE NEWSWIRE)

Miami, Florida, April 09, 2025 — Streann Media, a pioneer in next-generation video and engagement technologies, today announced the launch of Inside-AI Agent—a groundbreaking AI-powered assistant that enables creators to hold personalized, 24/7 conversations with fans via text. This innovation is set to transform creator-audience relationships by delivering continuous, intelligent engagement in real time. Designed to enhance the way creators interact with their audiences, the Inside-AI Agent is a personal, AI-powered chat assistant that engages fans in one-on-one text conversations, recommends content, and builds authentic relationships around the clock. This breakthrough technology addresses the growing demand for personal connection, as highlighted by the Kajabi Creator Economy Survey, which found that 83% of followers desire more than just posts. Creators often miss 60–80% of direct messages and comments, but with Inside-AI, they can ensure no interaction goes unnoticed. According to the Salesforce Personalized Marketing Report, fans are four times more likely to convert after receiving a personal response, making this tool invaluable for creators looking to deepen their engagement. The Inside-AI Agent empowers creators to have direct, ongoing text conversations with fans, deliver smart content recommendations based on mood and intent, and build scalable intimacy without being constantly online. This leads to increased engagement, longer watch times, and deeper fan loyalty. “We’re scaling the soul of the creator — and letting AI handle the rest.”— Gio Punzo, CEO, Streann Media What You Get with Streann Inside-AI: As the creator economy continues booming, the ability to connect authentically with audiences is a key differentiator. With 70% of Gen Z valuing authenticity as non-negotiable, Streann Media’s Inside-AI ensures creators never miss an opportunity to connect, inspire, and grow their communities. Streann Media is now offering the Inside-AI Agent to a select group of creators, providing them the opportunity to scale their impact and build deeper loyalty with their audiences—one real conversation at a time. About Streann Media Streann Media is the leading platform for next-generation video solutions, empowering content creators and media companies with cutting-edge tools for content creation, distribution, engagement, and monetization. With patented technology, AI-powered features, and multi-screen capabilities, Streann transforms the way audiences connect with content across web, mobile, and connected TV. source (GLOBE NEWSWIRE)

San Diego, April 08, 2025 — Tealium, the leading intelligent real-time data  streaming platform, today announced its seamless integration capability via the Model Context Protocol (MCP) to its Moments API to send consented, real-time data directly to AI models and autonomous agents.  This milestone empowers users to accelerate AI initiatives and engage customers with intelligent, real-time experiences in the moments that matter.   “Integrating Tealium via MCP is a game-changer for AI applications,” said Mike Anderson, Founder and CTO of Tealium. “Our platform is founded upon flexible and intelligent data streaming. With this integration, businesses can unleash their data’s full potential to power more efficient and targeted AI models. This also ensures companies are providing the most relevant and contextualized experiences to their customers, while adhering to the highest standards of data privacy and integrity.” MCP is an industry-standard framework that boosts AI comprehension by seamlessly blending real-time data and user context. This capability combined with Tealium’s sub-second response times allow for more proactive engagements across every customer touchpoint.  By leveraging the Tealium Moments API via MCP protocol, users will experience the following benefits:  “This latest development underscores Tealium’s commitment to advancing how organizations can get closer to their customers through their AI initiatives, while prioritizing data privacy and compliance,” said Michael Kravec, Chief Strategy Officer at BlueYeti, a Tealium technology partner. “They have made a commitment to creating total interoperability with AI systems to ensure customers can easily build solutions with Tealium and AI. We value the partnership and look forward to continued innovation from Tealium.” About TealiumTealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. More than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.  Source. Globenewswire