Content Marketing

ATLANTA, April 3, 2025 – Liquid Web, a leader in VPS, dedicated servers, WordPress, GPU, and cloud hosting, today released a new study analyzing the financial and operational impact of poor website performance. The report, The Impact of Downtime on Businesses, reveals how website reliability affects customer trust, brand reputation, and ultimately, revenue. A new report from hosting provider Liquid Web underscores the significant financial and reputational risks businesses face due to unreliable website performance. The study, titled ‘The Impact of Downtime on Businesses’, draws attention to the consequences of slow load times, outages, and subpar hosting infrastructure in an increasingly digital-first economy. The findings show that 67% of surveyed companies reported direct revenue loss as a result of poor website performance. In an era where websites are critical tools for lead generation, customer engagement, and sales, even brief disruptions can have immediate and lasting consequences. A quarter of respondents said they believed website issues had made their businesses less competitive, while 12% admitted to losing money on a monthly basis due to performance problems. Among the specific challenges reported, 26% of business owners noted bounce rates exceeding 30%, suggesting that slow-loading pages were driving potential customers away. Additionally, a third of respondents expressed concern that ongoing performance issues could harm their brand reputation, indicating that the impact of downtime stretches beyond short-term revenue and into long-term consumer trust. High-Performance Hosting Website downtime remains a persistent threat. Seventeen percent of participants in Liquid Web’s study had experienced an outage, often caused by server failures, cyberattacks, or inadequate hosting solutions. These outages are not only frequent but also increasingly expensive. A 2024 study from the Uptime Institute reported that 16% of downtime incidents cost businesses over $1 million, while a separate report from Acronis found that 60% of outage events now exceed $100,000 in losses – a 39% increase since 2019. The research makes a compelling case for prioritizing high-performance hosting as a strategic investment. “Our research highlights a powerful opportunity: businesses that invest in high-performance hosting are better positioned to win,” said Sachin Puri, Chief Growth Officer at Liquid Web. “Speed, dependability, and smooth user experiences are critical factors that influence consumer trust and revenue growth in the modern digital economy. Hosting is no longer just a backend decision – it’s a core element of business strategy.” Additional insights from the Liquid Web study emphasize the broader business implications of downtime. Forty percent of companies stated that outages directly impacted their ability to attract new customers, leading to longer-term revenue challenges. The report also stresses the importance of aligning infrastructure decisions with customer experience goals, noting that poor website performance can diminish trust, lower conversion rates, and ultimately damage brand equity. Liquid Web’s research offers a data-backed view into the real-world costs of downtime, urging businesses to proactively address infrastructure vulnerabilities. In an environment where digital presence is central to operations, the case for reliable, high-performance hosting has never been stronger. Source /PRNewswire/ –