Data

Everflow, a premier partner marketing platform, has announced a strategic partnership with Skimlinks, the world’s largest commerce content monetization platform. This collaboration integrates Everflow’s advanced tracking capabilities and curated Marketplace with Skimlinks’ extensive network of premium editorial content publishers, creating new revenue opportunities for advertisers and publishers alike. Expanding Revenue Potential Through Strategic Collaboration The partnership between Everflow and Skimlinks combines expertise in commerce content monetization, transparent performance analytics, and curated partner matching. By bringing these elements together, the collaboration aims to scale revenue growth for both advertisers and publishers, enabling more effective and profitable partnerships. Through this integration, Everflow clients now have direct access to Skimlinks’ global network of top-tier publishers via the Everflow Marketplace. This hub for trusted growth connections helps brands identify scalable revenue streams, foster vertical-aligned partnerships, and enhance existing monetization strategies from other marketplaces. “We are delighted to partner with Everflow. Our partnership will bring new and innovative opportunities for Everflow’s advertisers to collaborate with our extensive network of publishers. We look forward to the long-term success this will help drive,” said Gaurav Arora, Global Partnerships Director at Skimlinks. Unparalleled Access to High-Quality Publishers With Skimlinks’ network of over 60,000 publishers—including major media brands like Condé Nast, Hearst, Yahoo!, Huffington Post, Trinity Mirror, and MailOnline—Everflow clients gain exposure to a wider pool of authoritative publishers. This expanded reach enhances the potential for increased engagement, visibility, and revenue. Data-Driven Decision Making with Full Transparency A key benefit of this integration is complete transparency in performance tracking. Everflow clients can access in-depth analytics on traffic sources, sales conversions, and key performance metrics such as clicks, conversion rates, and average order values. This granular level of insight empowers brands to refine their affiliate marketing strategies with data-driven precision. “We believe this strategic partnership will have an immediate and meaningful impact by helping every merchant in the Everflow Marketplace unlock new revenue streams and rich partner diversification opportunities,” said Ed Ceballos, Vice President of the Partner Ecosystem at Everflow. Strengthening Relationships for Optimized Campaign Performance As part of this collaboration, Everflow clients will benefit from closer relationships with the Skimlinks team, ensuring better-aligned connections with key editorial partners. This direct engagement enables brands to optimize their affiliate campaigns with expert guidance, leading to stronger performance outcomes. This partnership marks a significant step in the evolution of commerce content monetization, helping brands and publishers maximize their earning potential while fostering more effective and transparent collaborations.

SAN MATEO, Calif.–SurveyMonkey, the world’s most popular platform for surveys and forms, announced Connect, a new library of no-code quick actions to connect survey data with popular business apps. With Connect, users can let their data flow right to their favorite business apps to get even more power from SurveyMonkey even without investing in a separate integration. Connect is available for new and existing SurveyMonkey users across all plans. Connect makes it easy for teams to create powerful workflows that save time, enhance collaboration, and drive faster results—all without a single line of code. For example, an HR manager can feed employee feedback directly into her team’s Slack channel for fast follow-up, a marketer can ensure every post-webinar survey response is automatically updated in Excel for ongoing analysis, and CX teams can collaborate on real-time customer requests and complaints via notifications in Microsoft Teams. With Connect, users are enabled to: “Connect provides a seamless bridge between our survey and form creation process and people’s favorite workplace tools, without the hassle of a complicated setup,” said Eric Johnson, CEO at SurveyMonkey. “We believe that unlocking the full potential of data means enabling it to flow freely to the systems of action—where our users need it most—rather than keeping it siloed in a system of record. That’s how we continue to maximize the power of the SurveyMonkey platform around the world.” About SurveyMonkey SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers right at your fingertips. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com. Source -(BUSINESS WIRE)-