Technology

LOS ANGELES—RAD Intel,the leader in AI-driven influencer and content marketing, announced today major enhancements to its proprietary RAD Score™, setting a new standard for content performance predictions and analytics. With significant updates to its algorithm, the RAD Score™ now provides brands and agencies with even deeper audience insights, enhanced brand safety features and unparalleled precision for every marketing campaign. The RAD Score™has quickly become an industry-defining tool for brands seeking to predict, optimize and measure the success of their marketing campaigns. This key metric now allows marketers to evaluate content with precision across six dimensions, including emotional impact, sentiment, virality potential, message clarity, cultural relevance, and memorability. The proprietary AI-driven tool evaluates and predicts influencer and content performance with unmatched precision, allowing brands to create campaigns that resonate deeply with audiences. With state-of-the-art AI advancements, the newly enhanced RAD Score™ provides: “Influencer marketing has evolved into a critical component of brand strategy, but it demands greater accountability and precision,” said Jeremy Barnett, co-founder and CEO of RAD Intel. “The RAD Score™ provides brands and agencies with the clarity, predictive power and confidence needed to craft campaigns that resonate – identifying where, when and how stories will achieve the greatest success.” Already embraced by leading global brands and backed by the Adobe Fund for Design, the RAD Score™ has delivered up to a 4x increase in return on investment, solidifying its position as an essential tool for success in today’s conversationally driven marketplace. About RAD Intel RAD Intel is a premier AI-driven platform for influencer and content marketing, specializing in predictive analytics and cultural relevance. The company empowers brands to create impactful campaigns that resonate with audiences and deliver measurable ROI. For more information, visit www.radintel.ai. source (BUSINESS WIRE)-

Consumers are twice as more likely to speak to their car dashboards and smart home devices (56%) than use touch (31%), according to a study conducted by Iris Flex. Four in 10 talk to their apps (37%) or type (40%). Voice competes head-on with tactile choices across AI-powered systems. The shift toward voice as a preferred interface opens pathways for advertisers, device makers and publishers to engage intuitively with consumers. “As our voice interactions with AI evolve, advertisers can unlock new possibilities by aligning their strategies with consumer preferences,” notes Idil Cakim. Opportunities for Advertisers and Publishers: Idil Cakim, Founder and CEO of the research company Iris Flex™, points to additional signals of innovation: “Voice-first audiences present a steppingstone toward building credibility with AI-generated messaging.” While only 18% of U.S. adults find AI-driven advertising reliable, AI ads resonate with: The convergence of voice interfaces and the audio content ecosystem presents opportunities: 1- Audio engagement: Voice-command technology streamlines audio consumption, from playing podcasts on smart speakers to switching radio stations in cars. This frictionless access boosts engagement, giving audio publishers with smart speaker and drive-time audiences a competitive edge. 2- Short purchase cycle: Advertisers can tailor their ads, pairing content with voice-based commands. For example, a podcast listener might hear a voice-activated call to action such as, “Say order now.” 3- Voice-first environments: Brands can amplify both reach and relevance by crafting content and ads optimized for devices and retail, hospitality, travel and healthcare related locations. “As our voice interactions with AI evolve, advertisers can unlock new possibilities by aligning their strategies with consumer preferences,” adds Cakim. Methodology: The AI Gap Study is an online survey conducted by Iris Flex in partnership with TestSet, a leading provider of consumer insights data, in February 2025. It is based on a nationally representative sample of n=1,003 U.S. adults (P18+). The sample is census-balanced on age, gender and region metrics.

NP Digital, a leader in end-to-end digital marketing, has announced a strategic agreement to acquire Yodel Mobile, the 2024 App Growth Awards App Marketing Agency of the Year. This acquisition enhances NP Digital’s mobile app marketing capabilities and significantly expands its team in London. Founded in 2007, and based in the UK, Yodel Mobile has been a pioneer in the mobile app marketing industry, with a proven track record of delivering results for brands like Tinder, UKTV, and B&Q. The integration will double NP Digital’s London office size and bring advanced mobile expertise to its U.S. and international clients. People spend more than 100 billion hours on mobile apps each year, and apps have a 157% higher conversion rate than mobile websites. App marketing gives brands a powerful opportunity to engage users throughout their journeys, and Yodel Mobile’s comprehensive services (app store optimization (ASO), user acquisition and expert consultancy) specifically drive mobile transformation. NP Digital has seen consistent growth in its mobile marketing solutions, driven by client demand for app optimization and app store search strategies. Yodel Mobile’s award-winning solutions will enhance NP Digital’s ability to launch, scale and transform the app experience for clients. “This acquisition reaffirms our commitment to clients by investing in solutions to help them succeed in an increasingly mobile-first world as the expectations of consumers around personalized experiences increase and in-app experiences deliver on that promise,” said Mike Gullaksen, CEO of NP Digital. “Ninety percent of mobile internet usage is spent in apps; integrating the expertise of Yodel Mobile into our portfolio empowers us to help brands thrive with cutting-edge app growth strategies and take advantage of new opportunities.” NP Digital’s international presence has expanded rapidly, with new offices across Europe, Asia-Pacific (APAC) and Latin America (LATAM). By combining its global reach and comprehensive digital marketing solutions with Yodel Mobile’s app expertise, the agency is well-equipped to support clients in finance, travel and hospitality, wellness, education and e-commerce. “Yodel Mobile has established itself as an industry pioneer through their work with some of the world’s most recognized brands, and they have become one of the foremost thought leaders in the app marketing space,” said Mark Fagan, managing director of NP Digital EMEA. “Yodel and  NP Digital’s coming together, reinforces our dedication to helping our clients meet consumer needs as they navigate this AI-influenced world of digital marketing. We are thrilled to welcome Mick (Rigby) and their amazing team into NP Digital and expand our offering for our clients globally.” “Joining NP Digital is an exciting opportunity to bring our mobile growth strategies to more brands worldwide,” said Mick Rigby, founder and CEO of Yodel Mobile. “NP Digital’s Marketing philosophies match ours, and we share a commitment to service, innovation, performance-driven strategies and measurable client growth, and this partnership enables us to deliver more comprehensive solutions with even greater impact.” This is the most recent international acquisition in a series of upcoming merger-and-acquisition (M&A) initiatives planned for 2025. In 2024, NP Digital also announced acquisitions of APAC digital marketing agency SearchGuru and Canada-based creative branding agency Rebl House.